pro:motion - Topology report

In pro:motion, methods from social sciences are applied in order to identify homogeneous groups of shared mobility-related information needs and to extract appropriate group-related arguments (e.g. health, environment, costs, image, adventure) in order to create incentives for active mobility.

Bibliographic Data

Dr. Beatrix Brauner, Mag. Karin Bauer, Mag. Martin Mayr
Publisher: bmvit
German, 113 Seiten

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